Four Corners of Success for Retaining Male Clients

It always amazes me whenever I see a client receive no greeting at all upon walking into a salon. Especially for a new client, the way he is received can make a huge impact and set the tone for the entire visit. First impressions are critical. The four items below are my suggestions for making a client feel welcome.

1. Greet Quickly and Enthusiastically. Statistics show that most people form a lasting opinion of you in the first few seconds. So, the way you greet the client is vital. You must always immediately smile and greet him with a warm, sincere "hello." Shake his hand and introduce yourself - that's huge for men. Do it promptly. No one likes standing around.
   
   
2. The Rule of Two. Whenever a guy comes into the shop, he should receive two hello's, two compliments, and two "thank you's." But not from the same person. Remember, your job is to make him feel welcome and attractive. Smile and warmly say hello. Compliment him on his hair, shirt, or anything else you feel stands out in a positive light and thank him for his visit.
   
   
3. Pick Up The Phone and Smile. How many times have you called a business and got a receptionist who sounded rude or hurried? What did you think? You probably thought, "those people don't want my business!" The emphasis here is on those people. It only takes one bad phone call for someone to form an opinion on everyone in your salon. Make your phone calls count. Relax, smile, and answer with, "Thanks for calling my salon. This is my name. How may I help you today?"
   
   
4. Have Fun! Men like to laugh and have a good time. Never be afraid to let your personality show. Tell him a great joke and make sure he gets a good laugh while in your chair.
   
   
5. Pay Attention. Never talk on the phone or carry on extended conversations with fellow employees or people not in your chair, unless your client is directly involved in the conversation. Avoid talking about yourself or your personal problems. Ask him compelling questions about his likes or what he does. People love to talk about themselves, let them.